Much has been said about the green revolution and what steps individuals and businesses have taken to reduce their carbon footprint, but I don’t see it. Frankly, if anyone would see it, it would be me; I run a business that helps thousands of residential and commercial customers across the country compare electricity prices. I want to call your attention to the plain fact that most of the people who claim to live green lifestyles refuse to put their green money into their green lives where it really counts. Sure, someone will shell out for a Prius, slap on the requisite Mac window decal and drive to their nearest $5 coffee store for their coffee in a recycled cup insulator before continuing work on their novel. But what about when nobody is watching?

I’m struck by the vast number of electricity customers who compare and order service at this site and skip right past the “renewable energy” aisle in favor of their old friend, cheap (fossil-fuel generated) electricity.

The shocking and disappointing truth: When I review the many thousands of electricity service orders from ElectricChoice.com. I find that only 8% of customers across our great green country opt to buy green electricity.Let’s get to the numbers, shall we? According to Burst Media, 90% of us claim to be at least somewhat green: 46% are ?as green as possible?, and then there are 8.8% of us who are bold enough to claim ?I am completely green in how I live my life”. I’m sorry to burst your bubble America, but frankly this is a load of B.S.

This statistic SHOULD shock you, after all, 37.3% of the respondents say they are as green as possible. Maybe I’m biased, and maybe people just don’t realize, but in less than 5 minutes it is theoretically possible to shop for and buy green electricity (very inexpensively) for their home or business.

My interpretation of the survey:

“Ok, ok…it must cost WAY more to buy green power. Like 200% more!”

“No? It’s like 50% more, right? That’s a pretty hefty price to pay for that 90% that are only ‘green-ish’.”

Wrong. Try 3%. That’s right, most consumers can change the source of the energy used in their home for around 3% more. For most of the US, that’s about $3 or $4 per month. But, then again, that IS a Tall Caramel Macchiatto.